No PR pro likes to be made fun of for bad writing.
Getting a pitch called out by a snarky journalist who's having a bad day isn't fun.
And damaging the credibility of your organization with bad PR writing certainly isn't something I'd wish on anyone.
But in this day and age, getting ignored is worse. That is certain death in the PR industry.
So here's the bad news:
If your PR writing is getting ignored, if it's not getting the response or action you want, it's not the reader or the topic you were given to work with that's the problem.
The problem is your writing.
Believe it or not, this is also the good news. Because this is something you can FIX.
You don't have to be a creative genius to be a great PR writer. You don't even have to like writing!
You just have to follow the recipe and practice it a little bit.