Best PR Writing I've Ever Seen | Michael Smart PR

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The Best Example of PR Writing I've Ever Seen

As a PR writing trainer and coach for the last 15 years, I've reviewed thousands of news releases for clients.

This is the best-written one I've ever seen.

The news won't blow you away, but the creativity and imagery in the copy will.

Warning — the writing transcends typical news-release dos and don'ts, so you'll see violations of typical norms.

You're going to get the original release, along with my commentary to the writer. You'll see:

stellar imagery that immediately grabs the reader and puts them into the company's property
creativity that is also perfectly matched with the corporate strategy - rare combination
persuasiveness with zero hype
clever wordplay that doesn't go too far

Enter your info to get the PDF by email immediately, as well as Michael's PR tips shared weekly with more than 5,000 PR pros from agencies, brands and nonprofits.

Download the PDF now You get the original release, plus my commentary

About Michael Smart

Michael Smart helps PR professionals boost their communications results. He advises brands such as General Motors and Wounded Warrior Project, as well as PR agencies and smaller companies.

People who have attended his workshops or taken his online courses consistently land coverage in outlets like the New York Times, Wall Street Journal, Business Insider, Mashable and the top blogs or trade outlets in their industries.

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