The Best Example of PR Writing I've Ever Seen
As a PR writing trainer and coach for the last 15 years, I've reviewed thousands of news releases for clients. 

This is the best-written one I've ever seen.

The news won't blow you away, but the creativity and imagery in the copy will.

Warning — the writing transcends typical news-release dos and don'ts, so you'll see violations of typical norms.

You're going to get the original release, along with my commentary to the writer. You'll see:
  • stellar imagery that immediately grabs the reader and puts them into the company's property
  • creativity that is also perfectly matched with the corporate strategy - rare combination
  • persuasiveness with zero hype
  • clever wordplay that doesn't go too far
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About Michael Smart

Michael Smart helps PR professionals boost their communications results. He advises brands such as General Motors and Wounded Warrior Project, as well as PR agencies and smaller companies.

People who have attended his workshops or taken his online courses consistently land coverage in outlets like the New York Times, Wall Street Journal, Business Insider, Mashable and the top blogs or trade outlets in their industries.

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