You know me as the “pitch guy” because that’s what all my clients want help with. Pitching the media is the activity that leads to the outcome of getting the coverage they want.
But when I get to work closely with teams or individuals, we always end up working on something much deeper than how to craft the perfect pitch or build relationships with journalists.
In every single case, we get into some part of their mindset and how they view themselves. This isn’t therapy — I’m just showing them their true value, instead of the value of whatever product or service they’re pitching. It’s my favorite thing about the work I do, because helping at this level improves every area of my clients’ lives, not just their pitching.
In fact, I was on two recent calls with different owners of small agencies. They both wanted to discuss how I could help them and their teams get more media placements. In both cases, I ended up helping them see some limiting beliefs that were holding them back in the way they came across to their clients.
At the end of both calls, they each said, “You should coach people on this stuff.”
I’ve also received countless messages over the years like the one below, where fantastic PR pros admit to their struggle with how to do their job and stay sane without being viewed negatively because they try to set boundaries.